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FIRST ENDURANCE LAUNCHES MULTI-V

Salt Lake City (September 22, 2005) - Kodak Gallery/Sierra Nevada's nutrition sponsor, First Endurance continues to lead the endurance nutrition category by introducing Multi-V, the first multivitamin that═s clinically proven to improve endurance. This unparalleled formulation contains clinically effective doses of CarbogenR, ORAC tested antioxidants, Ginkgo Biloba, Green Tea extract and endurance specific vitamins and minerals. Multi-V is the only multivitamin that contains Carbogen. This patented enzyme blend has been shown in clinical studies to improve carbohydrate utilization, and increase time to exhaustion significantly.

Multi-V combined the latest technology with the demands and desires of the First Endurance athletes. Dozens of the world═s best cyclists, triathletes, cross-country skiers, runners and swimmers collaborated with First Endurance scientists to help define and develop Multi-V. ˝Without this dynamic collaboration, our Research and Development team would never have been able to develop such a unique and superior productţ notes Robert Kunz, VP Research & Development at First Endurance. Kodak Gallery/Sierra Nevada team members Russell Hamby, Jackson Stewart, and Ben Jacques-Maynes assisted in the development of Multi-V, along with athletes like Levi Leipheimer and Fred Rodriguez.

˝With Multi-V, I notice an increase in my ability to work hard while remaining at a lower heart rate," said Jacques-Maynes.


About First Endurance:
First Endurance was started by two racing fanatics (a cyclist and a triathlete) with a healthy obsession for sports nutrition. The idea was simple. Give endurance athletes access to formulas that are developed for one specific reason-to maximize endurance performance. First Endurance is committed to using only the highest-quality ingredients and uses the latest scientifically validated technological advancements.




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